Tuesday, February 26, 2013

Successful LEGO strategy delivers continued strong growth


News from Lego Annual Sales stated that in 2012 the LEGO Group increased its revenue by 25% to USD 4,040 million – nearly triple the sales of 2007. This represents the fifth consecutive year in which the LEGO Group delivered year over year revenue growth in excess of 15%.


Key facts from the LEGO Group’s annual report for 2012, which was published on 19 Feb 2013:


• The year's operating profit increased to USD 1,373 million against USD 1,057 million in 2011, an increase of 40%. 
• The operating margin increased to 34% from 30% in 2011.
• The year's net profit increased to USD 969 million against USD 776 million in 2011. 
• The revenue increased by 25% to USD 4,040 million against USD 3,495 million in 2011. In local currency (i.e. excluding the impact of foreign exchange changes) revenue increased 20% year over year. 
• The net cash generated from operating activities was USD 1,100 million against USD 666 million in 2011.
• In 2012 the Group paid USD 330 million in corporate income taxes.


For more details, read here.

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